It would be too early to draw conclusions about this event… but it IS INDEED an event. For the first time in US Radio History, a Jack-FM station is #1 on its market. It’s happening right now in Nashville, cradle of Country Music.
It has never happened before in USA, whether in Diary or in People Meter. WCJK pulled a 7.9 share, measuring age 6+ AQH share. Arbitron itself said on Mondayâ€™s September-book PPM call that WCJK did even better with persons 25-54.
For those who hibernated in the last 10 years… Jack is THE new way to play Adult Hits… by thousands instead of hundreds. More details here.
Now the question is : in those times of fear of crisis, will this be a trend in USA… and in the world ?
A JackFm station may be near you, check here !