The BBC, whether in radio or in television, is always one decade ahead. This time, it seems they found the perfect way to get people interested in their podcasts. An obvious solution to a 10-year old problem.
Everybody in the industry agrees : the fight for Radio's survival is on the content field.
While this concern about content targeting can never be wrong, that is still NOT what will make Radio keep its share in everybody's life. The key is in laziness.
Facebook may be only 6 years old, still it gathers half a billion people around the world. In France, 20 millions people use Zuckerberg's network. That's 1/3 of the living population. Are you sure your station is doing it the right way ?