Posts tagged as:

advertising

Pub radio 2009, le bilan

janvier 13, 2010

Yacast vient de publier son bilan publicitaire radiophonique pour l’année 2009 en France. C’est donc l’état de santé d’un média que l’on dit « mort » tous les 6 mois. Regardons un petit peu l’état du mort, en pleine période de crise :
Progression du chiffre d’affaire de la radio en général :
+9,8%, soit 3 246 M€ de [...]

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The year the media died

juin 6, 2009

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Chanel N° 5

mai 21, 2009

Very seldom do I publish here non radio related adverts.
But this one is more than an ad. It’s a piece of art, a little gem.
And there’s even a Leica camera placement… how could I resist ?
Enjoy !

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Format change

avril 19, 2009

Cool advertising from an MP3 website.

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Blackberry EXPLOSE Apple… pour de bon !

février 27, 2009

Ce sera certainement la vidéo la plus virale des jours à venir !

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Radio advertising : even Google doesn’t believe in it anymore

février 13, 2009

While major radio networks are witnessing some 30% loss in advertising revenue, Google itself exits radio !
Yesterday, Susan Wojcicki, VP, Product Management, explained this move on Google’s « traditional media blog » :
(…) In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising [...]

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Fancy a new job ?

février 12, 2009

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Extremely smart promotion : the invisible man

janvier 17, 2009

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Why we miss the point

novembre 15, 2008

This is not about the media. This is not about the content.
The main difference between music feeds and radio is not the absence of DJ, nor the absence of professional scheduling.
It is about permission. Permission to interrupt.
Advertising business model has been built for ages on interruption. Interrupted programs, interrupted flow of pages, advertising business never [...]

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