Posts tagged as:

stratégie

Radio music scheduling : how do we deal with the long tail ?

We have been used to play with simple music categories, because the « life of a song » was something simple to understand.
A song was released.
One day, we would put it in rotation.
After a certain number of spins, we would test it.
According to the test results, it would jump from one category to another, changing rotation speed [...]

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A camel is a horse designed by a committee

Democracy never produces any efficient result. Think of a plane, a hospital, a classroom, a boat, a company, a kitchen, think about whatever structure you want to think about : if democracy was applied there, it would simply be catastrophic.
That’s of course the reason why, efficiency wise, States are the worst structures. States produce paper [...]

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When Apple gives a lesson to Radio Program Directors

Some of you maybe remember that article I posted on this blog back in July, titled « It’s not about what you do« .
The idea behing that article was that you can make as many efforts as you want, you can polish your offer up ’til the last millimeter, nobody will sample your radio if your competitor [...]

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Radio is bleeding, and they just don’t get it

Recent numbers from France and USA are dramatically clear, and more-or-less nobody in radio groups headquarters is getting it : it’s time to re-think radio.
Let’s play with words, would you ?
« Soft-AC – Cluster – Hot-AC – Adult Contemporary – CHR »
Remember those ?
Those were the keys of radio in the 80’s and 90’s. Perfect times. No [...]

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It’s not about what you do…

… it’s about what your competition is doing.
You revamped your clocks, you wiped Selector, all your rotations are perfect, you fired all unnecessary DJs, you have now a pure hit station. But, hey… listeners are still not here.
Face it : for listeners to SAMPLE YOU, it doesn’t depend on you, but on what your competition [...]

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