I know a restaurant – average italian summer food – with a magnificent swimming pool in the middle. Obviously, through the buzz, more and more people are going there for the pool rather than for the food. Clients made the business shift : it’s now a swimming pool with catering facilities around. Users. Clients. THEY decide. But usually, in the real world 1.0, it would be so complex to radically modify a business that it finally dies rather than changing.
One of the most fantastic aspects of Web (2.0 etc.) companies is that they can completely change their activity type, not according to boring market studies, but following actual shift in their users way to interact with the app.
Remember when Seesmic was a video project ? It’s now the best Twitter desktop (and online) application available. Why ? Because Twitter became obviously more important than video-blogging. And what’s happening to Twitter itself is exactly the same. Remember this page ?
So… it was about « What are you doing ? » (some users actually DO keep on tweeting what they do (I just ordered pizza… My dog is snoring…). There was no search, no trend. But eventually Twitter became so succesful that people used it as their first reflex when something was happening in the world. You would search for Michael Jackson on June 25th 2009. Twitter became a dynamic photography of the world trends. And probably, through this shift (forced by usage), found its future : a life search engine. Google’ing the instant. Watching the world’s vibration.
This is what brought Twitter to release today their new main page :
It’s now all about trends and search. Almost a new model. Users have morphed Twitter. They have decided how they wanted to use it.
1.0 was about publishing.
2.0 was about sharing.
3.0 is about mutating.
Ready ?
A lire également / Also :
Devenir meilleur